Botanicals are plant-based products that are used as medicines or to promote health and well-being. The botanicals sector is diverse, with widely varying products, companies, markets, approaches to research and development (R&D), and regulatory frameworks. Around the world, these products go by a range of names, including herbal medicines, dietary herbal supplements, phytomedicines, phytoprotectants, and phytotherapeutic agents. In contrast to pharmaceuticals, the active constituents in a botanical medicine are often not identified, and its biological activity might not be well characterized. No longer sold primarily as single ingredients, botanicals are now also found as mixtures, in sports drinks, functional foods, cosmetics, and a natural alternatives to artificial colorings, flavorings and preservatives.